My work
Strategy development
I have developed and implemented a number of advocacy strategies, ranging in scope from global/multi-year to targeted/opportunity-specific. A recent project was developing and writing UNICEF’s first advocacy strategy for our organization-wide Sustainability and Climate Change Action Plan.
Contact me to learn more.
Campaigns for public advocacy
Much of my focus at UNICEF has been on advocating for increased access to safe water, sanitation and hygiene (WASH) for children’s survival, health and development. In 2023, I coordinated a comprehensive advocacy and communications campaign ahead of the UN 2023 Water Conference. Working in partnership with multiple teams within and outside UNICEF, our joint efforts yielded impressive results, including:
📣 An Advocacy Spotlight report featuring new data analysis on the compounding risks of inadequate WASH, disease and climate change on child health. The accompanying press release garnered 2,062 media mentions from global, regional and local media outlets.
💧 A global Without Water digital communications campaign across all platforms to ensure that WASH access was recognized as an urgent, present child rights crisis. The campaign gained 10 million engagements and 67 million video views.
🇺🇳 A 69 government statement from the Group of Friends of Children on the right to water security for children.
🌟 Participation from Goodwill Ambassadors Vanessa Nakate and Millie Bobby Brown, whose Instagram post alone reached 12 million views and 1 million engagements.
🤝 Support to 5 youth activists to meaningfully participate and share their experiences and demands, creation of 12 digital assets featuring children and young people, and collaboration with the official network of youth advocates.
✍🏻 34 public commitments referencing UNICEF as a partner.
Writing and editing
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What is birth registration and why does it matter?
What is female genital mutilation?
Measles cases are spiking globally
Bullying: What is it and how to stop it
4 things you need to know about water and famine
Can you guess which product saved each newborn?
How girls – and boys! – are busting period myths in 5 countries around the world
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Below is a sample of publications for which I was both the primary author and project manager.
Water crisis in the Horn of Africa
Liquid Assets at Risk
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The following are larger publications for which I played an integral role such as project manager or editorial oversight.
The Climate Crisis is a Child Rights Crisis: The Children’s Climate Risk Index
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I have written many speeches, video scripts and talking points for high level officials within UNICEF and the UN. Below are a few of the final results.
UNICEF Goodwill Ambassador Vanessa Nakate at the UN 2023 Water Conference
Websites
I’ve built countless websites and pages in my career; below are a few larger projects for which I had a strong hand in the layout and design and held the pen on all of the written content.
